Presented here are some of the results of the Capital Bikeshare Customer Use and Satisfaction Survey conducted for the Capital Bikeshare program in late 2011 and released in June 2012.
Capital Bikeshare, a program jointly owned and sponsored by the District of Columbia and Arlington County, VA and operated by Alta Bicycle Share, Inc., offers short-term use of more than 1,500 bicycles to registered members and day-pass users at more than 165 stations in the District of Columbia and Arlington County. Users register for an annual or 30-day membership and receive a Capital Bikeshare key that allows them to unlock a bike at any station. Users can return the bike to the same station or to any other station in the network, facilitating both return and one way trips.
The survey was administered online to registered Capital Bikeshare members. Capital Bikeshare staff sent an email to its approximately 18,000 members that informed them of the online survey and provided the link to the survey website. Some of the results are as follows:
- Almost half of respondents had made a trip in the past month that they would not have made without bikeshare. Of these respondents, 64% said they would not have made the trip because it was too far to walk, so bikeshare broadened their travel destination options.
- More than half (56%) of recent bikeshare trips were for non-work purposes
- 80% of survey respondents said they bicycled more often now than they did before joining Capital Bikeshare and 70% of respondents who increased bicycle use said Capital Bikeshare had been important in helping or encouraging them to ride more often.
- Four in ten survey respondents drove a car less often and 94% of respondents who reduced driving indicated that Capital Bikeshare had been at least somewhat of a factor contributing to the reduction in driv-ing.
- More than half (56%) of respondents reduced their use of taxi, 47% ride Metrorail less often, and 39% reduced their use of bus since joining Capital Bikeshare.
- Respondents reported saving an average of $15.75 per week on personal transportation costs as a result of their bikeshare use, about $819 over the course of the year. Across the estimated 18,000 Capital Bikeshare members in November 2011, the collective saving is almost $15 million each year.
The primary motivations for joining Capital Bikeshare were access and speed – More than eight in ten (85%) respondents said they were motivated by the ability to get around more easily or more quickly. Two-thirds said they liked to bike or thought biking was a fun way to travel and 46% cited a desire to save money on transportation.
Nearly two-thirds (64%) of respondents said they would not have made the trips without Capital Bikeshare because it was too far to walk – This suggests respondents might have substituted some induced trips to distant destination for trips they might have made to locations closer to their origin location. In this way, Capital Bikeshare broadened the travel destination options. Other common reasons were related to characteristics of the destination or time of travel: no transit/inconvenient transit to the destination or at that time of day, limited/expensive parking at the destination, too much traffic at destination, or don’t like to drive at that time of day. Two in ten (19%) wanted to get exercise and 17% didn’t have a car.
Capital Bikeshare access makes establishments more attractive to Bikeshare members – More than eight in ten respondents said they were either much more likely (31%) or somewhat more likely (52%) to patronize an establishment that was accessible by Capital Bikeshare. The remaining 17% said bikeshare access was not a factor in their choice of establishments.
More than eight in ten respondents increased bike use since joining Capital Bikeshare – More than a third (36%) said they bicycled much more often and 46% said they bicycled more often. Seventy percent of respondents who increased bicycle use said Capital Bikeshare had been important in helping or encouraging them to ride more often.
Bikeshare members substantially reduced their use of car – Four in ten (41%) survey respondents drove a car less often; no respondents increased use of car.
Capital Bikeshare members reduce nearly five million driving miles annually – On average, survey respond-ents who reported both a current and pre-Capital Bikeshare mileage drove about 4,015 miles per year before joining Capital Bikeshare and 3,492 per year since joining, for a reduction of about 523 miles annually.
DOCUMENTS FOR DOWNLOAD
Full Survey Report (PDF): 2011 Capital Bikeshare Member Survey – Final
Executive Summary (PDF): 2011 Capital Bikeshare Member Survey – Executive Summary
Contact the ACCS Research Team for more information.