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Pop Culture

D.C. Metro’s Back2Good needs to aspire to more very, very soon

How far D.C.’s Metrorail has come from the excellent Silver Line opening dance-party video to the whimpering current “Back2Good” campaign. There’s no doubt WMATA is at least being realistic, but as Marc Ferris writes to the Washington Post, “What company or official entity – public or private – strives to be good? No publisher would release business… Read more »

NEVs Sprynt

Upscale golf cart becomes the latest mobility innovation in Arlington

This summer, Sprynt moved Arlington, Va., into a new category: a community with a street-legal electric golf-cart shuttle. I missed Sprynt’s opening day on June 23, but my kids caught me up on the way to swim practice one morning a few weeks later. They said “Sprynt looks like a stretch-golf-cart. You’ll probably like it,… Read more »

car2go technology

Mobility: How technology will shape the way we travel

Next-generation technologies are changing the way we travel, how we define transportation, and mobility options. Paul Mackie, our communications director, recently joined Tech Pulse TV’s panel of transportation experts to discuss emerging technologies shaping mobility, and how we will define mobility in the future. Today, somewhere between 75 to 85 percent of the cars on… Read more »

Transit should be uncluttered onboard and in its advertising

Mobility Lab recently published an article on how transit agencies nationwide should pool their resources to do an advertising campaign they can all use. Now, I think marketing is overrated in general, but it has its purpose, and transit could use any boost it can get. That being said, I disagree with Ethan Goffman’s Mobility… Read more »

National advertising effort needed by local transit agencies

Transit in this country faces an advertising challenge. With limited budgets, transit agencies are competing with a plethora of ads—and free, earned media attention—from more prestigious and hipper corporations such as Mercedes Benz, Tesla, Uber, and Lyft. I wonder if it would be possible for transit agencies to combine efforts – and budgets – in… Read more »

Flying cars could happen. But they’ll probably create more problems than they solve – GreenTech Media

There’s a lot of excitement around flying cars right now – even if they are basically just giant drones. Whether piloted or autonomous, taxis or private vehicles, they’ve been hailed by futurists as the ideal way to reduce journey times across urban landscapes, thus easing city road congestion. But despite the media hype (or perhaps because… Read more »

Why would Denver RTD want its mascot to be a total jerk?

Yes, we get it, there are rude jerks on mass transit everywhere. But once again, it seems like the public-transportation industry is missing an opportunity. With the Denver Regional Transportation District’s ridership heading downward, couldn’t the system try inspiring people about its product rather than highlighting the things that people think are its worst aspects? A… Read more »

On-demand “flying Ubers” could ease East Coast traffic

What would happen to congested urban traffic if some trips could simply be picked up and moved into the air? That’s a question players from Uber to Airbus to NASA are seriously studying. But to Bruce Gunter, who often has to take unnecessarily long car trips from his home in Virginia Beach to Richmond to… Read more »

How do we encourage more transit-accessible sports stadiums?

As baseball season begins this week, the Atlanta Braves officially relocate from Turner Field – much closer to Atlanta’s downtown – to SunTrust Park in suburban Cobb County. The move raises interesting questions about the transit accessibility of new stadiums. Part of the Braves’ stated reason for their relocation was that Turner Field was not easily… Read more »

In LA, Rams’ return creates parking demand “laboratory”

Last week, the Los Angeles Rams played their first home game since returning to Southern California. And while it took place in their temporary home, the LA Memorial Coliseum – a historic stadium that has twice hosted the Olympics and currently hosts USC football games – the arrival of the NFL created a unique transportation-demand situation,… Read more »