Toolkit

Mobility Lab offers a toolkit for transportation planners.

Much of the material here provides insight into how Arlington County, Virginia and Washington D.C. have implemented transportation-oriented development that works and can easily be replicated. The toolkit includes actual tools, marketing promotions, and strategies that have been utilized by these locales, but also ones that have been shown to work from places all over the world.

Check back often because we plan to better organize the toolbox into helpful and easy-to-navigate categories such as bicycle programs, marketing, behavior change, business incentives, energy savings, key research, policy, community design, improving traffic, and jobs.

If you have tools that you think may fit in nicely into the toolbox, we would love to hear from you. You can send your ideas and insights to Paul Mackie, director of communications, at Paul.Mackie@MobilityLab.org.

Education
PAL logo

Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging

Wednesday, May 20, 2015 3:33 PM

Arlington hasn’t unveiled its new PAL marketing campaign yet, but Mobility Lab received a preview of it. Soon to show up on ART buses, in Arlington Metro stations, and in local newspapers, the new series of ads are colorful and friendly in their gentle and light-hearted admonition for drivers, pedestrians, and cyclists to show each […]






by Paul Goddin
Education
MBTA Twitter

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter

Wednesday, May 20, 2015 11:45 AM

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer, the author of a recent award-winning study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are […]






by Janna Starcic
Community Design
Corral 1

Corrals Aim to Make Bikeshare Customers Even Happier

Friday, May 15, 2015 1:05 PM

We already know that an overwhelming amount of Capital Bikeshare members are really happy to have this cost-saving, healthy, non-polluting, and auto-traffic-alleviating transportation option available in the Washington D.C. region. Now there’s yet another reason for them to love the system. “You’re corralled,” Nate Graham tells a Capital Bikeshare rider pulling up into a roped-off […]






by Paul Goddin
Toolkit
Atoz 1

Bikeshare Opens Major Possibilities for People Who Use CarFreeAtoZ

Thursday, May 14, 2015 11:36 AM

One of the key strengths of bikeshare is how it effectively expands the transportation network for its users. It unlocks new travel options that might not otherwise be possible, even for people with their own bikes. Now that CarFreeAtoZ supports bikeshare as an option, we can begin to see this impact more clearly than ever. […]






by David Emory
Toolkit
capital-bikeshare-station-and-pentagon-city-metro-entrance-greater-washington-dc-c-mario-r-dur-ortiz-19678

D.C. Region’s First Capital Bikeshare-to-Transit App Unveiled by Arlington County

Thursday, May 14, 2015 11:36 AM

Along with bike-to-transit and drive-to-transit, people traveling throughout the Washington D.C. region – for the first time – can now search for bikeshare-to-transit directions as part of their trip planning. To see if your commute would benefit from Capital Bikeshare, start by going to CarFreeAtoZ.com. Follow the guide to submit your home and work address […]






by Trevor Gerhardt
Mobility Lab Releases
Trevor at Conveyal

Arlington Incubates Its Latest Transit-Tech Project

Wednesday, May 6, 2015 12:12 PM

It takes a certain amount of chutzpah to compete with the likes of Google, but that’s what a little start-up named Conveyal is doing. The firm creates digital tools to help transport authorities better communicate the wide array of available mobility options. Its new product is similar in functionality to Google Maps and the many […]






by Paul Goddin
Education
8102783925_b81b92b1c4_z

A Social-Media Playbook for Changing Commuting Behaviors

Tuesday, March 31, 2015 12:19 PM

Can social media be used to change a person’s commuting behavior or the way we design cities and transportation systems? There’s growing research to show how behaviors are influenced by networks, and specifically how social media can cause behavior changes that benefit society (such as decreasing energy consumption). The same principles, done correctly, could no doubt […]






by Paul Goddin
Mobility Lab Releases
Screenshot 2015-02-24 17.56.29

3 Ways Multi-Modal Travel is Tricky for App Developers

Tuesday, March 10, 2015 9:39 AM

When searching for a route with OpenTripPlanner, we transit techies use complex profile-routing algorithms to objectively find the best options across all available modes, which can lead to an enormous amount of results. To get the best results in the quickest amount of time requires a lot of pruning and optimization. In the backend of […]






by Trevor Gerhardt
How To
SuperHeroes

Infrastructure Money Tight? Do Better Bus Marketing

Friday, March 6, 2015 2:08 PM

If cities want to reduce the need for expensive infrastructure improvements, they should brand and market their buses better, according to New York Times conservative commentator Josh Barro. Citing a 2009 report from the Federal Transit Administration, he notes there is evidence to believe that transit agencies could attract more discretionary or choice riders if […]






by Chris Hamilton
Education
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BikeArlington Encourages the “Concerned 60%” to Get on a Bike

Wednesday, March 4, 2015 10:56 AM

Don’t ride a bicycle? Arlington County wants to change that. The Virginia county is committed to getting as many residents as possible on a car-free diet, and encouraging more of its residents to get around by bike is one way the county is achieving this goal. Arlington’s BikeArlington team makes biking more accessible to its residents, performing outreach […]






by Paul Goddin