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Marketing and Communications

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The world’s most elegant public transit campaign – CityLab

As an antidote to our distaste for Denver’s latest transit messaging, a wave of enjoyment is rushing over us to see the pure joy and inspiration Toronto is building for its public-transportation options. The Toronto Transit Commission has a new fleet of subway and streetcars, so why not show them off in style? In its latest… Read more »

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Why would Denver RTD want its mascot to be a total jerk?

Yes, we get it, there are rude jerks on mass transit everywhere. But once again, it seems like the public-transportation industry is missing an opportunity. With the Denver Regional Transportation District’s ridership heading downward, couldn’t the system try inspiring people about its product rather than highlighting the things that people think are its worst aspects? A… Read more »

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Inspiring transit ridership requires meeting people where they are

Preferences and need are major factors that influence whether people take public transportation. And communicating to those people in the places they visit throughout their day is a key to improving and inspiring transit ridership. A new report from the American Public Transportation Association, Who Rides Public Transportation?, reveals insights that will be useful to… Read more »

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Arizona DOT’s quirky messaging is working – Arizona State Press

The Arizona Department of Transportation’s recent efforts to add a little fun to its traffic safety messaging is a nice model for all kinds of messaging for public-transportation agencies and advocates. Efforts such as messaging contests for the public and using pop-culture references in highway digital signage have created massive new social-media audiences for the… Read more »

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Swedish ad perfectly skewers self-driving hype – The Verge

The hype and mystery surrounding the technology behind (and impact of) autonomous vehicles can reach a fever pitch all too easily. It’s likely that while AVs change some things, for many people the benefits can already be achieved through transit. One ad for a Swedish transit agency has produced an ad that elegantly makes this… Read more »

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Would minor map changes encourage Metro riders to shift their commutes?

SafeTrack surges in the past months have highlighted one of of the D.C. Metrorail system’s largest demand crunches: the Rosslyn tunnel bottleneck, where the Blue, Orange, and Silver lines converge to head east into downtown. This capacity issue has been exacerbated by the 2014 Silver line opening, and more recently by the current Blue line shutdown… Read more »

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Ford’s Super Bowl ad captures where mobility is headed

Besides a stunner of a Super Bowl between New England and Atlanta, there was a lot to like in between the snaps as well. Lady Gaga thrilled at halftime and cinematic TV commercials were unveiled left and right. But in Mobility Lab’s space, Ford Motor Company really took the cake as the top ad. It… Read more »

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Record number of transit ballot measures will also impact transportation demand management

Election Day this upcoming Tuesday will be a crucial one for the future of public transportation in this country. This election sets records for the most transit measures ever in a single year (77), the highest number of states with measures on either state or local ballots (25), and the most money at stake on… Read more »

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Benefits of reliable transit: How transit agencies and planners should be talking about BRT

Bus Rapid Transit systems are beginning to pop up as quickly as fast-casual restaurants in the greater Washington region. Everywhere you look BRT systems are coming online – Fairfax, Arlington and Montgomery counties, and the City of Alexandria. And why shouldn’t D.C. be joining the ranks of New York, Chicago, and Barcelona? The region consistently ranks as… Read more »