How can cities and transit agencies better reach out to commuters and guide them towards modes that aren’t driving alone? How is the transportation landscape changing to include a greater breadth of transportation options?
Mobility Lab’s communications director Paul Mackie recently discussed these questions and more with host Jeff Wood on the transportation and urbanism podcast Talking Headways. Referencing a communications struggle raised by previous guest Peter Norton, in which automakers dominate the culture of transportation by making cars the default “cool” mode, Mackie said the transit and active transportation industry has its communications battle cut out for itself:
“Maybe public transportation can’t afford to have 20 Super Bowls [like the car companies], but it feels like we’re so defensive. [The industry] reinforces the idea that biking, walking, and taking transit are unsafe activities, maybe even unfriendly activities. Why don’t we tell more positive stories about public transportation?”
Catch this discussion on the below episode of Talking Headways:
Photo by Sam Kittner, for Mobility Lab (www.kittner.com).