Miami’s car culture has been hard to shake. But the Miami-Dade County Department of Transportation and Public Works is partnering with Prism Creative Group and the New Tropic to promote public transportation with the campaign Miami’s Never Moved Like This.
Several connecting projects are underway. Another part of the campaign is to be creative, with promotions like coffee giveaways to riders on Mondays, concerts, and art.
“We’re giving people a new way to think about transit. We want to create an experience attractive enough that people come out to use it.”
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