WIRED tries to cover TDM, but shows that it’s still a little hard for them to grasp

I like WIRED’s take on the topic of TDM, which they semi-smartly term “alternative-transport perks.” Semi because perks is a nice way to describe what “transportation demand management” really is all about. But “alternative” does a disservice to the need to continue along the path of normalizing things like bicycling and transit. And “transport” sounds too much like they’re talking about heavy rail.

Further, it’s great WIRED is covering San Francisco’s new TDM law, but it’s too bad the flashy headline writers want to make it very un-futuristically about a so-called “war on cars.”

Read the complete article at wired.com

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