As an antidote to our distaste for Denver’s latest transit messaging, a wave of enjoyment is rushing over us to see the pure joy and inspiration Toronto is building for its public-transportation options.
The Toronto Transit Commission has a new fleet of subway and streetcars, so why not show them off in style?
In its latest ad campaign launched late last year, called We Move You, dancers from the National Ballet of Canada run, twirl, and twist their way through empty stations and rail cars with an elegance few riders can match.
“We wanted to reach existing customers to think about the TTC in a different way,” says TTC head of customer communications, Cheryn Thoun.
The TTC has been able to do more ambitious advertising than most North American systems over the years, but We Move You is about as highbrow as any campaign can get.