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The not-so-secret trick to cutting solo car commutes: Charge for parking by the day – Seattle Times

Back in 2008, when the Bill & Melinda Gates Foundation applied for permits for a new headquarters, the city of Seattle required that it not offer free parking and that it reduce the number of employees who drove alone to work.

At the time, nearly 90 percent of Gates Foundation employees drove alone. A year after the new headquarters opened in 2011, the number was 42 percent. Last year it was 34 percent.

The single biggest factor doesn’t cost the foundation or its employees any additional money and is easily replicable everywhere. No more monthly parking fees. Charge daily instead.

Read the complete article at The Seattle Times

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