How can better TDM outreach help change commuters’ minds?
The transportation demand management industry and, even more broadly, non-automotive transportation options have a communications problem. The goal, moving people safely, cleanly, and efficiently, is clear, but it may not across as such to stakeholders and decision-makers.
What changes could we make, as an industry, in how we talk about changing commutes and trying new modes, to better reach audiences? Could simple changes like a common definition of the term “transportation demand management” help the industry find other funding sources, better lobby for policies, and gain wider popularity?
Whether it’s telling the stories about how people in their daily lives, or focusing on positive messaging, many agencies are finding new, effective ways to communicate transportation options.
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