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Bill Pfeiffer

Free transit attracts riders and helps communities in more ways than one

In January, Missoula, Montana’s transit agency, Mountain Line, began a three-year, “zero-fare” demonstration project on its fixed-route and door-to-door services, meaning boarding passengers no longer pay to use the bus. Implementing a zero-fare system was part of a larger transit improvement package that includes late-night service on its four most popular routes, increased frequency on… Read more »