Items Tagged with

Ford

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Ford not just selling cars anymore

Business model shifts to include mobility options Anyone who caught Ford’s Super Bowl commercial might have some questions about the other modes – bikeshare and vanpool, most notably – that appeared next to the automaker’s cars. To Ford, it’s part of a strategic, ongoing shift. Speaking Monday at South By Southwest in Austin, Texas, Executive Chairman… Read more »

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Ford’s Super Bowl ad captures where mobility is headed

Besides a stunner of a Super Bowl between New England and Atlanta, there was a lot to like in between the snaps as well. Lady Gaga thrilled at halftime and cinematic TV commercials were unveiled left and right. But in Mobility Lab’s space, Ford Motor Company really took the cake as the top ad. It… Read more »

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Answers to transportation ills need to come from unexpected funding

This is the second of a two-part Mobility Lab series. Part 1 looked at the big-picture history of transportation funding in the United States. Part 2 examines ways we can fund transportation in a future of flat federal funding. The world of transportation is innovating and shifting at a clip no mere mortals can expect… Read more »