Items Tagged with

Marketing and Communications

blue yellow metro

Would minor map changes encourage Metro riders to shift their commutes?

SafeTrack surges in the past months have highlighted one of of the D.C. Metrorail system’s largest demand crunches: the Rosslyn tunnel bottleneck, where the Blue, Orange, and Silver lines converge to head east into downtown. This capacity issue has been exacerbated by the 2014 Silver line opening, and more recently by the current Blue line shutdown… Read more »

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Ford’s Super Bowl ad captures where mobility is headed

Besides a stunner of a Super Bowl between New England and Atlanta, there was a lot to like in between the snaps as well. Lady Gaga thrilled at halftime and cinematic TV commercials were unveiled left and right. But in Mobility Lab’s space, Ford Motor Company really took the cake as the top ad. It… Read more »

metro-gold-omar-barcena

Record number of transit ballot measures will also impact transportation demand management

Election Day this upcoming Tuesday will be a crucial one for the future of public transportation in this country. This election sets records for the most transit measures ever in a single year (77), the highest number of states with measures on either state or local ballots (25), and the most money at stake on… Read more »

metroway-beyonddc

Benefits of reliable transit: How transit agencies and planners should be talking about BRT

Bus Rapid Transit systems are beginning to pop up as quickly as fast-casual restaurants in the greater Washington region. Everywhere you look BRT systems are coming online – Fairfax, Arlington and Montgomery counties, and the City of Alexandria. And why shouldn’t D.C. be joining the ranks of New York, Chicago, and Barcelona? The region consistently ranks as… Read more »

Targeted advertising from Netflix, which happens to be on transit.

Watch and learn: What transit agencies can pick up from other industries

Public transportation could learn key messaging lessons from unlikely places The public transportation industry needs a “brand rehabilitation,” and educating people about transportation options is a huge part of that recovery. With so many positive elements in transit and non-driving transportation options – community-building, productivity, healthiness, cost savings, stress reduction – it should be a… Read more »

A reality of driving not covered in car advertisements.

Communicating transportation options, on “Talking Headways” podcast

How can cities and transit agencies better reach out to commuters and guide them towards modes that aren’t driving alone? How is the transportation landscape changing to include a greater breadth of transportation options? Mobility Lab’s communications director Paul Mackie recently discussed these questions and more with host Jeff Wood on the transportation and urbanism podcast Talking Headways. Referencing a communications… Read more »

Bus blur, takashi hososhima

Transit industry could look to an unlikely source for marketing inspiration: automakers

Automakers have always been one of the envies of the marketing world. They sold us on cars over horses. They sold us on how we should think bicycling and walking are abnormal compared to driving. Mobility Lab is a media sponsor at the 16th Annual TU-Automotive Detroit conference in Novi, Mich., which bills itself as the oldest existing yearly… Read more »

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Is “on-demand” the missing ingredient in carpooling?

New app RideFlag seeks to make carpooling instantaneous The jury is still out on how much traffic is being alleviated by ride-hailing services like Uber and Lyft. But we’ve known for decades how much carpooling and vanpooling programs cut down on road congestion. About 11 percent of U.S. commuters pool on their way to work,… Read more »

Seattle TransitScreen, SDOT

Publicly visible transit info helps people make smart decisions

Displays make the process of taking transit easier A longer version of this post originally appeared on the TransitScreen blog. There’s a trillion-dollar trend called the ‘Internet of Things” – simply put, adding small computers to physical objects, and connecting everything together over the internet so useful information can be collected. When a recent McKinsey… Read more »

Crosswalk girl-Kittner_20151008_8714

When it comes to traffic safety, fun beats fear

Being a pedestrian is, unfortunately, an increasingly dangerous proposition in many communities throughout the United States. A recent report from the Governors Highway Safety Association shows that, just between 2014 and 2015, pedestrian deaths grew 10 percent. In many regions, public safety campaigns are a go-to tactic to address the widespread issue of pedestrian safety. But… Read more »