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Social Media

Friendly Persuasion

A Playbook for Persuading People to Use Public Transportation

The art of persuasion was on display in two sessions at the end of the Center for Transportation Excellence conference in Grand Rapids, Michigan this week. When attempting to convince someone to try something new – such as transportation alternatives to driving – arguing facts simply won’t work and usually makes the situation worse, according… Read more »

Social media voting

Transit Agencies Need Online Savvy to Influence Politics

Surveying and research modeling for transit ballot measures typically happens in the final crunch before elections. But Scott Wilkinson, founder of AlphaVu, makes a compelling case for transit agencies and transportation strategists to stay focused on how people are talking about them 365 days a year. “In transit, we’re feeling gun-shy. We’re used to people… Read more »

MBTA Twitter

How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer, the author of a recent award-winning study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are… Read more »

Bikeshare survey 2014

How Capital Bikeshare members use system is becoming clearer

Since Capital Bikeshare’s previous surveys in 2011 and 2012, members of the Washington D.C. region’s bikeshare program have grown a little older, become more widespread throughout the region (rather than simply being from the urban core), and become more prominently affluent white males. This latest survey (see the full survey and executive summary here) –… Read more »

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A Social-Media Playbook for Changing Commuting Behaviors

Can social media be used to change a person’s commuting behavior or the way we design cities and transportation systems? There’s growing research to show how behaviors are influenced by networks, and specifically how social media can cause behavior changes that benefit society (such as decreasing energy consumption). The same principles, done correctly, could no doubt… Read more »

bikeinbloom banner

Cherry Blossom Festival, goDCgo Partnership Raises Awareness of Transportation Options

The big auto companies spend about $21 billion annually on marketing. I’m always thrown off by how much the public-transportation industry takes its potential customers for granted. It has long been assumed that people simply will or won’t use transit. But that’s a mistake. While some may argue that riding the bus, a bike, or… Read more »

Farmers Market event featured

“Lunch At the Lab” Examines How We Get to Our Healthy Food

Mobility Lab held one of our regular “Lunch At the Lab” events today. It entailed an interesting discussion about Arlington and the Washington D.C. region’s farmers markets led by Senior Nutritionist Jennifer Able of Virginia Cooperative Extension. And there were great tips from the 30 or so attendees about how one might go shopping without having to… Read more »

Post Transportation featured

Riding the Rails and Catching the Bus: Fun Facts and Tweets

Mobility Lab and some of our partners like goDCgo, Arlington Transportation Partners, and BikeArlington were very busy tweeting at an excellent event today called Conquering the Commute: Solutions for Washington Transit, held by the Washington Post. Here is a sampling of the some of the best information we gathered (and tweeted about) from the panel… Read more »