About Us

MISSION: “The Mobility Lab nurtures innovations to a fundamental requirement of human life: transportation.  It is a place of collaboration, education and continuous improvement for moving people in more healthy, efficient and sustainable ways.”

VISION: “Our vision is a human population efficiently able to navigate their individual movements between home, work and all of life’s destinations.”

AREA OF WORK: “Mobility Lab work focuses on the professional discipline of Mobility Management, also called Transportation Demand Management or TDM.  TDM is about making individuals aware of their transportation options, including: route, time of travel and mode.  In the broadest sense, TDM is defined as providing travelers with effective choices to improve travel efficiency and reliability.”