Ford’s Super Bowl ad captures where mobility is headed

Besides a stunner of a Super Bowl between New England and Atlanta, there was a lot to like in between the snaps as well. Lady Gaga thrilled at halftime and cinematic TV commercials were unveiled left and right.

But in Mobility Lab’s space, Ford Motor Company really took the cake as the top ad. It debuted a humorous and touching spot that beautifully explained to its 111 million or so viewers where the company is headed: ridesharing, electric vehicles, bikeshare, and driverless cars.

Check it out here:

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Chris Bradshaw

What the ad gets wrong is that people want to go further. (“We go further so you can go further.”)

When I ran for the Parliament in 2000 for the Green Party of Canada my “pitch” always included two questions to the audience: 1) how many of you think you will drive further in the next 12 months than in the past 12 months? and 2) How many of you _want_ to drive further in the next 12 months than in the previous 12 months?

Most raised their hand for a), but didn’t for b).

Maybe Ford thinks they can get us to enjoy travel (not necessarily driving) more.

I really don’t know why.

Car-lite since 1995. Co-founder of Vrtucar (2000), Ottawa’s carsharing company.



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