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Survey: Transit information displays help businesses, shoppers at Tysons Corner mall – Redmon Group

Sixty-three percent of respondents reported that information they viewed on the six transit-information displays influenced their decision of when to depart the Tysons Corner Center mall in Northern Virginia, according to a survey by Redmon Group, the Virginia Department of Transportation, and Iteris.

The findings suggest real-time traveler information impacts decision-making on when to depart the shopping center. Such content can influence travelers to remain on-site longer, providing more opportunities to visit retailers.

The report’s recommendation is to use the displays as a tool for influencing travelers at large employment, transit, and retail locations throughout Virginia.

Read the complete article at Redmon Group

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