Sixty-three percent of respondents reported that information they viewed on the six transit-information displays influenced their decision of when to depart the Tysons Corner Center mall in Northern Virginia, according to a survey by Redmon Group, the Virginia Department of Transportation, and Iteris.
The findings suggest real-time traveler information impacts decision-making on when to depart the shopping center. Such content can influence travelers to remain on-site longer, providing more opportunities to visit retailers.
The report’s recommendation is to use the displays as a tool for influencing travelers at large employment, transit, and retail locations throughout Virginia.