These authors of the book, BrainBriefs, make some good points about people’s misperceptions and why they continue to sit in gridlock traffic in their own cars instead of exploring transportation options, including:
- Until you make it more painful to get in a car, nobody will take transit.
- Some see that getting transit up and running in their towns is so far into the future that they don’t even see the benefits of learning how to take transit.
- People think there is no flexibility without access to a personal car.