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How to convince people to bike more: show them this adorable video

April 9, 2019

We know that biking is awesome. People who commute to work by bike are generally healthier, happier, and save more money than the overall population.

But communicating the benefits of biking – nonetheless getting people to switch modes – can be difficult in our car-centric country, especially with automakers pouring billions into persuasive advertisements each year.

While we might not have billions – or millions – to spend on cool ads extolling the virtues of car-free living, we did create this adorable video about why biking is great. It’s part of our video series called The Switch. With the weather warming up, please share this video with anyone you think might need a little push to try a healthier commute.

 
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