• mobilitylab.org site logo
  • Mobility Lab main menu search icon:  click to do a search
    • Understanding Transportation Demand Management
    • Transportation Demand Management In Action
      • Arlington Transportation Partners
        • The Practice of Transportation Demand Management
      • Information and Outreach
        • Commuter Services
        • Messaging
        • Champions Program
      • Learn more about TDM
        • Further Reading
    • Our Research
      • Travel Behaviors
        • Transit
        • Bike
        • Walk
        • Ridesharing
        • Micromobility
      • Arlington Analysis
        • Regional Surveys
        • Evaluations
        • Building Studies
      • Market Profiles
        • All Profiles
    • Transit Oriented Communities
    • Urban Planning
    • Resources
      • The Transportation Cost-Savings Calculators
        • ROI Calculator
        • TRIMMS 4.0
      • Research Data
        • Transit APIs
        • Archived Articles
      • Video Library
      • Infographics
      • Glossary Of Key Terms
    • About Us
      • Meet Our Team
      • Careers

Urban Planning

  • Home
  • Urban planning

Vox/Mobility Lab video: The high cost of free parking

July 19, 2017

When Steve Jobs pitched Apple’s new California campus – which opened earlier this year – he wanted to turn parking lots into green landscapes. But the city of Cupertino demanded 11,000 parking spots, which put a wrench in that part of Jobs’ vision.

Cupertino’s parking requirements are not unique. It’s estimated that, in America, there are eight parking spots for every car, covering up to 30 percent of our cities, and collectively taking up about as much space as the state of West Virginia.

The more parking we have, the more encouraged we are to drive and to shape our urban landscapes based on that parking.

This story and stats are part of a new video on the price of parking and how we have historically done it all wrong in this country. It’s produced by Mobility Lab, the Chilton Media Group, and Vox, released today as part of Vox’s entertaining and educational video series.

In old photos of curbside parking spaces at the dawn of the automobile era, one can see that they were always packed full, and pricing parking wasn’t even an issue yet because parking meters weren’t invented until 1935.

UCLA’s Donald Shoup

UCLA professor and parking guru Donald Shoup is interviewed in the film, detailing the two big parking inventions that came to dominate how we think about and manage parking.

One was the afore-mentioned parking meter, which manufacturers gave away to cities until the meter revenue could be used to pay back the companies. The other was off-street parking requirements that cities began issuing around the same time. Most parking lots today exist because of these so-called “mandatory parking minimums.” Cities began using these requirements to guide development.

Bottom line, says Shoup: “We require our cities to be built with a lot of parking. Off-street parking requirements really spread throughout the United States faster than almost any other urban-planning invention. They arose partly because of the lack of management of on-street parking.”

There are parking requirements for almost all kinds of development, for hospitals (per basinet), golf courses (per holes), swimming pools (per gallons of water), and, even for much-harder-to-figure places like funeral homes (per what?).

Many of the cities we love, like Paris and New York and Amsterdam, don’t have parking requirements. And they wouldn’t look anything like they do now if they did have them.

Other places should take note. Many of the under-used existing parking could be repurposed to much better uses. Shoup makes three recommendations:

  1. Remove off-street parking requirements
  2. Charge the right price for on-street parking, and
  3. To make that pricing politically popular, spend the revenue on public services along the metered streets.

 

Other Mobility Lab parking resources:

  • Parking homepage
  • When parking prices are based on demand, everybody wins
  • Three ways to transform overbuilt parking into transportation options
  • Bike parking and the bottom line
  • Arlington to review parking recommendations for condos, apartments near Metro
  • An inside glimpse of how parking is going high tech
  • Parking lots are craters that create urban congestion
  • Arlington looks to avoid parking “tragedy of the commons”
  • Walkability, parking, and TDM influence whether you drive
  • Why car traffic and free parking are bad for campuses
 
share this item

Subscribe to Receive Updates on the Latest Mobility Research and Trends

Arlington Virginia Department of Environmental Services

Transportation Resources for Arlington County (TRAC) is funded in part by grants from the U.S. Department of Transportation (DOT), the Virginia Department of Transportation (VDOT) and the Virginia Department of Rail and Public Transportation (DRPT)

TRAC Family of Sites
  • Arlington Transit
  • Arlington Transportation Partners
  • Bike Arlington
  • Capital Bikeshare
  • Car-Free Near Me
  • CommuterDirect
  • CommuterPage
  • Dieta Cero-Auto
  • The Commuter Store
  • Walk Arlington
  • Terms and Conditions
Follow Us
  • facebook
  • twitter
  • linkedin
  • youtube
  • instagram

© 2026 Mobility Lab, a program of Arlington County, Virginia

Accessibility Adjustments

Accessibility Commitment for Mobility Lab

At Mobility Lab, we are committed to making our digital presence as accessible and inclusive as reasonably possible for all users, including individuals with disabilities. Our goal is to improve the usability of https://mobilitylab.org and to support a more accessible experience for everyone, regardless of their abilities or the technologies they use.

Our Approach to Accessibility

We aim to align with the Web Content Accessibility Guidelines (WCAG), which define internationally recognized standards for digital accessibility. While full compliance cannot always be guaranteed, we strive to implement improvements where feasible and regularly review accessibility-related aspects of our website. Accessibility is an ongoing process, and we are committed to improving the experience over time as technologies, standards, and user needs evolve.

Accessibility Features

To support accessibility, https://mobilitylab.org may utilize tools/plugins as the accessibility toolbar. This interface provides users with a range of helpful features, including:
  • Adjustable text size and contrast settings
  • Highlighting of links and text for better visibility
  • Full keyboard navigation of the toolbar interface
  • Quick launch via keyboard shortcut: Alt + . (Windows) or ⌘ + . (Mac)
Please note the following:
  • The availability and effectiveness of these features depend on the website's configuration and ongoing maintenance.
  • While we strive to ensure accessibility, we cannot guarantee that every part of https://mobilitylab.org will be fully accessible at all times. Some content may be provided by third parties or affected by technical constraints beyond our immediate control.

Feedback and Contact

We welcome your feedback. If you experience any accessibility barriers or have suggestions for improvement, please contact us: Email: info@mobilitylab.org We are committed to reviewing all inquiries and aim to respond within 3–5 business days. If you require assistance accessing any part of this website, we are happy to provide support through alternative channels upon request. Last updated: February 19, 2026
How long do you want to hide the toolbar?
Hide Toolbar Duration
Select your accessibility profile
Vision Impaired Mode
Enhances website's visuals
Seizure Safe Profile
Clear flashes & reduces color
ADHD Friendly Mode
Focused browsing, distraction-free
Blindness Mode
Reduces distractions, improves focus
Epilepsy Safe Mode
Dims colors and stops blinking
Content Modules
Font Size

Default

Line Height

Default

Color Modules
Orientation Modules