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The Practice of Transportation Demand Management

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Don’t wait for transportation options, take them to the people

September 12, 2017

Most people, believe it or not, really don’t think much about their transportation options. They just get in the car and go.

So other than grumbling about it, what can transportation demand management professionals from throughout the country do? Well, for one, they can take a look at what Arlington Transportation Partners in Virginia recently tried.

ATP held its first Our Shared Street Pop-Up on August 22, meeting people where they are – at a local community center – and literally bringing transportation options to the front door of a major residential area that doesn’t have as many options as some other parts of Arlington County.

Check out the action from the event in this Around Arlington video:

Columbia Pike, where the Pop-Up happened, is a diverse neighborhood, but one that isn’t along a rail line like the rest of the county, leaving opportunity for TDM to connect the dots for residents.

The event featured Capital Bikeshare, the Mobile Commuter Store, and the Car-Free Diet campaign, along with other services and local organizations such as the Columbia Pike Revitalization Organization and Lost Dog Café.

Arlington County Commuter Services was on hand to highlight services provided by Bike Arlington, Walk Arlington, and ATP. Bike Arlington, for example, used the opportunity to talk to local residents about the update to the bicycle element of the Master Transportation Plan and gather responses to its community-outreach survey.

Photo by Reema Desai/ReemaDesai.com for Arlington Transportation Partners.

 
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