Authors & Contributions
Paul Mackie

Paul Mackie

Paul is communications director for Mobility Lab. He specializes in storytelling and editing, as well as environmental and pop-culture issues related to transportation.
Targeted advertising from Netflix, which happens to be on transit.

Watch and learn: What transit agencies can pick up from other industries

Public transportation could learn key messaging lessons from unlikely places The public transportation industry needs a “brand rehabilitation,” and educating people about transportation options is a huge part of that recovery. With so many positive elements in transit and non-driving transportation options – community-building, productivity, healthiness, cost savings, stress reduction – it should be a… Read more »

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Improving safe routes to school through champions for open data

The following post is based on a presentation to a Safe Routes to School National Partnership webinar, “Harnessing the Power of Data to Support Kids Walking and Biking.” The accompanying slides and the webinar recording can be found here. In the United States, cities build all kinds of new infrastructure when it’s time to host… Read more »

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Three weeks in, Portland’s Biketown bikeshare proving popular and easy to use

The brand-new Biketown system in Portland, Ore., is already taking off, and a tour of its offerings shows a unique system that improves the transportation options of locals and visitors alike. It’s great for transportation geeks because it automatically provides detailed data about one’s rides. It’s great for those who want to sightsee because stations are… Read more »

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Even in Silicon Valley, people need to be educated about transportation options

The Santa Clara Valley Transportation Authority in northern California is considering cutting all bus service in Palo Alto other than two lines that connect to San Jose. But instead of focusing on its stated goal of increasing ridership and revenue, the VTA would be wise to invest in transportation demand management, including tweaking its bus… Read more »

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REI knows that free Capital Bikeshare rides is sound business strategy

For business owners, embracing bicycle and pedestrian traffic – not to mention transit access – should be a better business strategy than getting car traffic to their locations. Realty companies understand this, and they should know better than most. But REI, the outdoor-adventure store, is taking this fact to the highest level: it is offering… Read more »

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Analysis of military base travel choices leads to improved pedestrian connections, more transportation options

Arlington’s work to improve military base transportation options gets top marks Look at a map of Arlington County, Virginia, and it’s easy to see just how much of it is covered by Arlington National Cemetery and the crescent moon-shaped Fort Myer-Henderson Hall military base on its western border. But, considering Arlington’s wide array of public… Read more »

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Better data collection and accessibility would help advocates get kids walking and biking to school again

How do we get back to a simpler time, when kids physically exerted themselves on the way to school by bicycling or walking, and in the process made themselves healthier, more attentive in class, and happier? Believe it or not, one answer may be with technology. Through accessible and usable data, advocates can use fact-based priorities… Read more »

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Virginians are diversifying travel habits, want more transportation options, state survey says

Commute survey also shows telework increasing, with potential for more Virginia is seeing several trends that offer encouragement to areas racked with congestion, according to the recently released 2015 Virginia Statewide Travel Study. “Overall, between 2007 and 2015, use of transit increased by 33 percent, even though people didn’t perceive that there was an increase in transit… Read more »

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Columbus could set tone for the transportation system of the “smart city”

It’s been a very good week for the state of Ohio. First, the Cleveland Cavaliers win their first-ever NBA title. Now Columbus is named the $50 million winner of the U.S. DOT’s Smart City Challenge. This is an exciting development for a couple of reasons. First, Transportation Secretary Anthony Foxx has uncovered a very visible way that… Read more »